Thursday, 11 February 2016

TORONTO, ON, Feb. 11, 2016 – Email hosting provider Thexyz has added support for FIDO Universal 2nd Factor, including YubiKeys supporting the new open authentication standard.


Today, email hosting and domain provider Thexyz announced to its 30 thousand users that it supports FIDO U2F YubiKeys for two-factor authentication. On the company’s blog, Thexyz said users now can protect access to their account at Thexyz with YubiKey, a high-security, public key cryptography to protect against various attacks. This will be in addition to the current feature for email administrators to make use of two-factor mobile authentication apps.


FIDO U2F YubiKeys can be purchased directly from Yubico or through Thexyz, and one single USB key can access Google, GitHub, WordPress, Dropbox and a growing number of U2F-compliant services. No client software, hardware or third-party services are required, and no encryption secrets or information about users are shared between service providers.


The FIDO Alliance is an initiative co-created by Yubico, Google and NXP. Thexyz is one of the first non-FIDO member to implement the security advantages of FIDO U2F and offer these benefits to its user base.


Everyday there are countless attempts to steal the credentials of a user through various means. By adding an additional layer of security it can greatly reduce the risks many users are often exposed to.

About Yubico


Yubico is the leading provider of simple, open online identity protection. The company’s flagship product, the YubiKey®, uniquely combines driverless USB hardware with open-source software. More than one million users in 100 countries rely on YubiKey’s strong two-factor authentication for securing access to computers, mobile devices, networks and online services. Customers range from individual Internet users to e-governments and Fortune 500 companies. Founded in 2007, Yubico is privately held with offices in California, Sweden and UK.
Friday, 22 January 2016

As you know, we have made a few changes to Webmail in January, and there is one more still to come:

Thursday, January 29th, 2016 - Composing a New Message

Composing a new message is one of the most popular actions in Webmail. We are making a change that will improve compose loading times by up to 300%. To achieve this, the compose window will now open as an embedded widget for all users each time they click the compose button. If the user wants to pop-out as a new window, they can click the arrow-icon in the upper right corner of the compose widget. Webmail will NOT remember this choice, and it will only apply to that individual email.

Wednesday, 13 January 2016

It’s that time of the year again. 2016 is finally here and that means a brand new year of kicking goals and building a better business.

It’s not hard to get lost in the sea of advice about new things you should do in 2016. Everyone has some Must Do thing that you should read about.

We decided to keep things simple this year. Like you, we’re online entrepreneurs and 2016 is a new year full of things for us to work on. This is our list of things we’re committed to and we think you should get working on too!


1. Commit to converting more traffic

New research has shown that for every $92 spent by websites to get traffic only $1 is spent on conversion optimization. Yes just $1.

It’s getting not just harder but also more expensive to drive traffic to your website so it makes sense that if you’ve got marketing dollars to spend put it into conversion optimization.

A simple math example should help highlight the potential benefits.
Say you spend $700 a month getting 1000 new visitors to your site through adwords with a conversion rate of 3% you’re paying about $23.33 per sale. If you spent some time testing and optimizing your site to increase conversion to 5% your cost per conversion will fall to $14 per sale.

It’s a simple example of investing into tactics that will compound your efforts over time. As more traffic comes to your site the more sales you make. Simple!
Use tools like Unbounce (creating landing pages) and Visual Website Optimizer (A/B and Split Testing) to get things going. We use them here at Thexyz and have already seen results from using them.

2. Commit to Understanding your Analytics better

If there is one topic that consistently scares online business owners it is the word Analytics. Most people find Google Analytics extremely intimidating with it’s pages of various graphs and numbers reporting figures you reckon you’ll never find useful.
While we admit that web analytics can be intimidating it is still incredibly crucial to growing a successful online business. It’s also not as hard as everyone thinks it is.
The key to mastering web analytics is not to go in blindly trying to understand every number. Instead ask yourself a business question then go into Google Analytics to find the answer. Great questions to ask are:
  • How many percent of visitors to my site convert into customers?
  • Where is my traffic coming from and is it growing?
  • Which traffic source is generating the most revenue?
  • What time of the day do most customers purchase?
  • Does emailing offers lead to sales?
  • How many visitors end up signing up for my newsletter?
All of these questions can be answered by Google Analytics you just need to get familiar and know how to use it.


3. Commit to Forming more Partnerships

One of the fastest ways to grow your business is through partnerships. Yes they aren’t as easy to establish when compared to an Ad campaign on Facebook but that doesn’t mean you should not invest into partnerships.

Forming partnerships is all about finding another party who has a similar audience to you but does not offer a competing service. They are usually larger than you and can expose your brand to a much wider reach but you bring a value add to their audience which entices a partner to work with you.

For example at Thexyz we work with various high profile platforms like BitTian who have lots of customers using their tools for work. We’ve partnered with them to be the destination we send our migrations to. Is BitTitan bigger than us, yes, but we bring a service that adds value to them.

Partnerships can take time and effort but they are incredibly valuable. They can also be a competitive advantage so why not start the year by working with partners!

4. Commit to Mobile

It keeps being said every year but that doesn’t change the fact that mobile internet usage growth is outstripping internet usage on desktop computers.

Everyday more and more people are hitting your site via a mobile device and if it’s not mobile optimized you’re losing out on revenue.

2016 is not the year to delay your businesses mobile efforts. Get started now. Optimizing for mobile has become essential.

5. Commit to Experimenting

So this is a little left field to all the other advice out there but it’s valuable nonetheless. 2016 should be a year that you commit to setting aside budget to experiment on new things for your business.

This can come in variety of forms like like Pinterest or Twitter marketing. Maybe it could be trying out running a webinar, podcast or blogger competition.

The best way to stay ahead of the competition and grow is to always be willing to push the boundaries, test ideas and discover new growth avenues.

Make this a year of actively experimenting new ideas! After all, if you find something that works and your competitors don’t know about it, well that is worth it’s weight in gold!
I also encourage you to set a real budget for experimenting. Set aside an actual dollar amount so you really commit to do doing it and wont have to stall while you decide how much you can afford to test an idea.

So what are your New Year Resolutions as an online business entrepreneur?Share them with us below!

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