Monday, 26 April 2010
One of the ways to promote a service or a product with the help of the internet across the world is to Advertise online. The main intention behind the usage of internet for promotion of products/services is to deliver the message of the firm efficiently to the customers, thereby attracting them and impacting directly on the company's bottom-line.

Advertising online can be classified as follows:

  • Advertisement found at one side of the result page of any search engine.

  • The advertisements found just in the form of banners on the pages of various websites.

  • Advertisements found in each and every social networking site.

  • There are specified networks meant just for the purpose of advertising

  • There are certain classifies pages in the net that only advertise

  • There is a very vastly used method of advertising in the net that basically is done by sending e-mails to the respective customers which are actually advertisements.

  • There is also another terminology completely used in this context of advertising called as the e-mail marketing.


The major advantage of this advertising internet marketing online is that it helps in immediate update of the required information in the net. This also has brought forward the concept of advertising called as the interactive advertising where in the prospective customer also responds to the advertiser hence giving them support and feedback.

Not only is advertising on the World Wide Web cost effective but is also effective as it displays only the ads as per user request and on search engine pages you would find ads that is linked to the search only.

When we look at marketing on internet it comprises the advertising online since any kind of advertising is also considered as marketing. There are a lot of names used to refer to Advertising internet marketing online and some of them are listed below for your reference:

  • e-Marketing (electronic marketing)

  • Online marketing

  • Web marketing

  • i-marketing (advertising internet marketing online

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