Wednesday, 13 June 2012
Several well known organizations have applied for new generic top level domain extensions, in reference to a list released today.

Last June, the Internet Corporation for Assigned Names and Numbers, a nonprofit organization that oversees domain names and other Internet infrastructure issues, approved a plan to let companies, organizations and individuals come up with their own domain name extensions, in addition to existing generic ones such as “.com” and ".net" charging each company $185,000 per application.

Here are what some companies applied for:

  • Fox applied for .fox through holding company Fox Registry LLC

  • ABC applied for .abc

  • The BBC applied for .bbc

  • CBS applied for .cbs through holding company CBS Domains Inc.

  • The Weather Channel applied for both .weather and .weatherchannel


There are also seven companies that applied for .news. For extensions that have multiple entities vying for them, the companies can negotiate between each other to try to get someone to withdraw an application. Otherwise, the gTLD goes up for auction.

There is doubt in the Internet community as to whether these new domains will catch on, as .com extensions are usually preferred. However, with the supply of .com domains quickly diminishing, the demand for alternative solutions like this has increased.

The new domain extensions, if approved, are not likely to be live until “early” 2013, which some speculate to mean April or May at the earliest.

You can view a complete list of the initial applications here: http://forum.thexyz.net/viewtopic.php?f=25&t=1656

 

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