Wednesday, 26 September 2012
There is a multitude of website promotion techniques that you can implement to better market your website offerings and increase your traffic among potential and existing customers. You may decide to adopt any of these promotion strategies alone, but for maximum results we highly recommend that you make use of all of them. Some can work better than others, but if developed correctly, all of them will produce results that will be well worth the effort.
Submit your website to major web directories
Web directories are websites that list submitted website URLs by category. The links submitted to a web directory are gathered, reviewed and arranged in a particular order by people. Dmoz and Yahoo are considered as the best and most popular human-edited directories on the World Wide Web, and therefore they rank as the first most widely trusted and relied on traffic sources. Since these directories receive thousands of submissions every day, it's very often quite difficult to get into their listings. It may take several months until your website is reviewed and listed.
You can choose to use the paid listing option Yahoo offers for faster inclusion. There are also many other free directories, and we have compiled quite an extensive list on our forum here. It has been shown that it's much better if you post your website's link into as many free directories as possible.
Use appropriate keywords in your meta tags
People search the Internet by searching for information, to make this more relevant, meta and alt tags help search engines to index content. To start their search they usually use words that explain best their search phrase. You should think about what people that want to find your content will search for when creating your tags.
Make link exchange deals with similar websites
Reciprocal links are one of the most common and effective forms of website promotion. Before making a link exchange deal, you should first find a good partnering website. A good partner has website content that attracts visitors that will also have an interest in your website.
After you've found a suitable link exchange partner, you need to contact the webmasters of the website, informing them that you run a site with similar topics, and that you are interested in making a link exchanging deal between the two websites. You should first post the link of the partner's website onto your web store, then inform the other website of the posting and send them the URL to review their promotion. Finally - simply ask them to return the favour by linking back to your website. If you never get a reply of this particular website, or your proposal gets a refusal, do not give up this promotion method, but invest more search efforts to find the right partner.
Post in Blogs/Forums
Find popular blogs or forums related to your business area and post relevant comments on as many of them as you can. Remember that quality blogs/forums do not tolerate spamming activities, so make sure you are bringing plenty of value to each before posting any links.
Add a comment on articles
Search for highly ranked article submission websites and post informative reviews about your web hosting company. Try to find also some good ranked articles and see if they will allow you to share your views on the topics discussed and send comments on the article. If you are able to, you will get free back links from them, since most will ask for your website's URL when you are submitting the contents of your posting. Once your comments appear on the articles website, your URL will automatically be posted and start to lead readers to your web store.
Write newsletter articles
Writing a catchy newsletter directing your followers, fans, friends or subscribers to your latest news post is a great way to direct many visitors to your site in a short amount of time.
Start using email signatures
Using an email signature is free and easy to setup. You can set this on your email client, webmail and smart phone, so regardless of where you send an email from, the signature is always the same.
It works, but only when well figured out! Banner ads are usually annoying to the visitors of any website. A well placed banner ad, however, on a website which has content relevant with your business area, is much more likely to attract visitors to your website than a banner ad placed at random.
The main purpose of your banner is to get people to click on it, so enticing users with free deals and coupons codes is a great way to start. Your message should be very brief and right to the point. You will have no more than a sentence to persuade the viewer to visit your website. Make sure to use immediately engaging phrases to intrigue the viewer to quickly visit your website. Use a noticeable font size to attract their attention and clarify a valuable reason why the viewer should click on your banner.
Start a YouTube channel
Our YouTube channel is a great example of a successful channel that not only provides a valuable resource to our clients, but also attracts new customers to our platform. For our channel we have created mostly tutorial videos but you could create interviews by getting a friend to ask you questions about your product or service.
Submit a sitemap.xml
A sitemap.xml file and robots.txt are standard ways to tell search which content to index and which to not. There are many resources online that will be able to help you create these files, otherwise we recommend using the services of TweakDorks to have it done for you.
We wish you all the best in your efforts and remember that promoting your site may take a considerable period of time until you achieve satisfactory results, however do your best, and if you need further consultation, do not hesitate to contact the knowledgeable support team at Thexyz who will be more than happy to assist you.
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