Tuesday, 22 May 2012
Changes at Go Daddy…

Is the era of NASCAR and ads featuring large-breasted women coming to a close at Go Daddy? The company’s new CEO is trying to clean up the domain registrar’s image after last winter’s SOPA disaster.

Read more: http://pandodaily.com/2012/05/11/no-more-breasts-elephants-or-sopa-how-warren-adelman-is-saving-go-daddys-soul/

Protecting the Facebook brand

On The Same Week of Its IPO, Facebook Files a UDRP To Gain Control Of Facebook.info. The domain Facebook.info was 1st registered in 2004 and seems to act as Twitter thread for @facebook_info. One more good reason to stay away from trademarked domain names.

Read more: http://www.thedomains.com/2012/05/15/on-the-same-week-of-its-ipo-facebook-files-a-udrp-to-gain-control-of-facebook-info/

Google Penguin Update

From the people that sell text links and back links to many websites each, have a large in interest in the business of buying and selling them so after a major update the Google search algorithm last week called Penguin, you could have expected a nice post like this to put minds of thousands of webmasters at ease.

While there are hundreds of factors in Google's algorithm like content, the age of your domain, your title tags, clean code etc. Links do still play a major role in how well your site indexes. What's happening now is that Google is also comparing link anchor text relative to other anchors that your site is linked to. This will in turn clamp down on the more questionable link building practises. Google wants nothing more than relevant search results and any loopholes or shortcuts to getting a site to appear high up in listings are usually stopped before any benefit is realized.

As for PageRank please keep in mind that Google only update this information about 4 times per year. There are no set dates or timetable, this is only an estimate. So your links would need to remain active for at least 3 months to see any increase in Pagerank. Also the primary benefit of these links will be to your search engine rankings rather then the Pagerank of your website.

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